HWBIDCo has agreed with Wycombe District Council that they will provide three free parking days in December. Every Saturday before Christmas will be free across all Council car parks, benefitting both shoppers and a good number of town centre workers. Chief Executive, Oliver O'Dell, said; "This is about addressing perceived barriers to shopping and working in High Wycombe at a time when everyone is busy and money is tight. We want to encourage people to stay longer and maybe spend a little more, or even to choose High Wycombe instead of an alternative destination. For those who work in town on a Saturday, it will be a timely bonus for all their hard work throughout the year."