Tuesday, October 16, 2018

Frogfest, a music and cultural festival

We have just had this year's event on Sunday 28th May 2017 in the High Street - check out @HWFrogfest for latest on Twitter or HWBIDCo Facebook for 2017 photos.  From the archive, check out videos from 2016

The Context

The inaugural Frogfest event in 2013 was a revelation for High Wycombe.  It had taken 10 years of discussion in the town and only one year for HWBIDCo to implement.  “We finally got the town dancing!” proclaimed staunch enthusiasts for the town.  Frogfest 2014 was arguably bigger and better and introduced additional elements, namely seating and a beer tent, in response to public feedback from the previous year.

Frogfest is now an annual event in the town centre and maintains its preference for locally grown talent on both a main stage and an acoustic stage.

The Format

The basic format of the event is as follows: 

Main stage (headline acts and established performers) - 2014 was headlined by local favourites Ska Souls, supported throughout the day by an eclectic mix of bands with a local connection.

Acoustic and local performer stage (unsigned and unplugged) - this stage showcases returning acts plus some new exciting talent delivered to you by The Belle Vue.

Festival Stalls - we want to create a festival ambience and to bring you festival-style traders, many of whom are veterans of the circuit.

Festival Kids - keeping the children entertained is fundamental to our festival.  We have grown our portfolio of activity to include a live-art-wall, traditional sideshows (2014 saw Punch and Judy), circus skills and more generic opportunities such as face painting and craft-related stalls (2014 saw bandana making).

Festival Food and Drink - we are keen to develop a range of food partners for this event that cover good British local food, spicy/ethnic street food, ice cream and other fayre that providers think might go down well with the audience and make a commercial return.

The PR channel

The event is promoted extensively on social media channels so catch up with the latest information on the Frogfest Facebook page or our own HWBIDCo Facebook page using different media and tweets from our Twitter accounts @hwbidco and @HW_Frogfest 

We particularly like our film endeavours including a behind-the-scenes short film and, new for 2014, a time-lapse film capturing the whole Frogfest event in just over three minutes. 

Nearer the event (the second bank holiday in May each year) there will be PR around the town, articles in the HWBIDCo Residents Magazine "Hi"and press coverage.


The event is co-branded as a Purple Flag event, making a significant contribution to our national accreditation for the provision of a safe and diverse early evening and night-time economy.

The frog is used extensively.

Follow us on Twitter

Get in touch


Little Market House
Church Square
High Wycombe
HP11 2BN

Tel: 01494 452705

Email: info@hwbidco.co.uk