High Wycombe is one of 42 towns and cities that holds the prestigious Purple Flag accreditation.
Purple Flag is the accreditation scheme that recognises excellence in the management of town and city centres at night. Entertainment areas that have achieved the standard will be those that offer a better night out to visitors.
Purple Flag aims to raise standards and improve the quality of our towns and cities at night. Just as Blue Flag is an indicator of a good beach, Purple Flag is set to be the indicator of where to go for a good night out and will bring positive publicity for successful town and city centres. It is now an international award, with Purple Flag holders in both the UK and Republic of Ireland.
If you are a Safe and Secure Member you can download our latest assessment documents
HWBIDCo takes our Purple Flag accreditation very seriously and has a Board resolution that time and resources will be allocated to supporting this area of work. The following work is undertaken:
- We have a stakeholder position on the Board of Directors, representing the night-time economy, supported by a free business position held by the Wycombe Swan.
- We have a Purple Flag working group, comprising a range of evening economy businesses and stakeholders, who discuss issues concerning the town at night. Issues include student behaviour, policing policies, venue security and promotional activity.
- We brand a number of activities as Purple Flag initiatives in order to raise the profile of the accreditation and to provide an obvious link to the night-time economy.
- We put together a simple awareness campaign for Purple Flag Week that occurs annually in September. This is an opportunity for the town, and individual venues, to piggy-back onto national publicity and to promote specific offers.
- We manage the assessment process that alternates each year between light-touch self-assessment and full review, hosting an assessment team.
- We oversee a strong link between our Safe and Secure work and the night-time by working with groups such as PubWatch and Door Staff. These have researched solutions to common problems where current topics include confiscated IDs, toilet provision and body-worn cameras.